Taste is a skill.
Now it’s measurable.

PlanBee started as an internal tool. Sophia Obel, designer at BygMedAI, needed a way to articulate her design taste to clients — not just “I like this” but a structured, visual argument for why certain design choices are better than others.

The result is Taste Calibration: a method for scoring and comparing design references until a clear hierarchy emerges. What used to live in Sophia’s head now exists as a shareable, versioned artifact.

We built PlanBee so every designer can do the same. Import your references, score them honestly, compare the close calls, and let the hierarchy reveal your taste — concrete, defensible, and beautiful.

PlanBee is made by the team behind BygMedAI.